THE STARTUP SYSTEM

Detailed Step By Step Process Guiding First-Time Founders, From Idea To Launch & Early Traction

THE STARTUP SYSTEM

Detailed Step By Step Process Guiding First-Time Founders, From Idea To Launch & Early Traction

A Robust Tech Startup Process

To Help You Navigate The Many Hazards In The Startup Realm

Startups Fail For Many Reasons

And Not Just No Market Need

No market need” is only one reason, yet we have lop-sided product based approaches.

What about the other landmines? You’ll have to navigate past them as well.

Marketing Hat, Sales Hat, Research Hat...

Bobble Hat, Jimmy Hat, A Lot Of Hats

You have to make something people want. And make people want something.

Each hat is a career in it’s own right, but you’ll have to wear them all.

Guides, Courses, Books, etc.

They Don't Cover Everything

Fantastic resources shared by brilliant minds that go deep, but are narrow in scope.

So you’re putting a jigsaw puzzle together, not knowing what the final picture looks like.

So Many Things To Do

But In What Optimised Order?

Instead of scratching your itch, how many times have you sat there scratching your head?

And when working on something, how do you know that now is the right time to work on this?

The Startizer Startup System Covers The Lot

Eight Phases, Each Containing A Certain Number Of Steps

The Steps Are Based On

Information from places like CB Insights, Startup Genome Report, Failory, Startup Graveyard, etc, professional experience working with many founders and investors.

You start at the foundations so you can progressively build on what you learn because incomplete information can hinder your ability to associate, understand, retain and internalise.

Minimum degree of viable information needed to address core assumptions. Granular and contextual to instill a sense of legitimacy in your decision, to continue or not.

The Steps Within Each Phase

Phase 1

1. Idea Breakdown

2. Problem Research

3. Market Audit 1

4. Audience Disposition

5. Audience Outreach

Phase 2

6. Audience Interviews

7. Interview Results

8. Eco-Player Input

9. Signals (ICP and Persona Generation)

Phase 3

10. Draft Solution v1

11. Value Propositions + Culture Fit

12. Initial Solution + Visionary Solution

13. Initial Solution v1

14. Vision

Phase 4

15. Market Audit 2

16. Competition Audit 2

17. Market Opportunity 2

18. Problem + Benefits / Feature Prioritization

19. MVP Proposition + User Stories

Phase 5

20. Solution Roadmap and MVP & v1 to MVP Harmonization

21. Business Model Auto Generate + Update 1

22. Market Demand Validation

23. MVP Specs, Users Stories, UX/UI

24. Prototype + Validation

Phase 6

25. Investor Criteria Interest Out-Reach

26. Legal & Regulatory Preliminary Assessment

27. Risk Assessment

28. MVP Production

29. MVP Closed Testing & Update

Phase 7

30. Rough Brand Positioning + Initial Marketing

31. Competition Audit 3

32. Content Audit 1

33. Keyword Audit 1

34. MVP Incremental Launch

Phase 8

35. Funnel Proposition (Bottom Up)

36. Early Traction

37. Problem – Solution Fit

Phases 1 - 4
Phase 1

1. Idea Breakdown

2. Problem Research

3. Market Audit 1

4. Audience Disposition

5. Audience Outreach

Phase 2

6. Audience Interviews

7. Interview Results

8. Eco-Player Input

9. Signals (ICP and Persona Generation)

Phase 3

10. Draft Solution v1

11. Value Propositions + Culture Fit

12. Initial Solution + Visionary Solution

13. Initial Solution v1

14. Vision

Phase 4

15. Market Audit 2

16. Competition Audit 2

17. Market Opportunity 2

18. Problem + Benefits / Feature Prioritization

19. MVP Proposition + User Stories

Phases 5 - 8
Phase 5

20. Solution Roadmap and MVP & v1 to MVP Harmonization

21. Business Model Auto Generate + Update 1

22. Market Demand Validation

23. MVP Specs, Users Stories, UX/UI

24. Prototype + Validation

Phase 6

25. Investor Criteria Interest Out-Reach

26. Legal & Regulatory Preliminary Assessment

27. Risk Assessment

28. MVP Production

29. MVP Closed Testing & Update

Phase 7

30. Rough Brand Positioning + Initial Marketing

31. Competition Audit 3

32. Content Audit 1

33. Keyword Audit 1

34. MVP Incremental Launch

Phase 8

35. Funnel Proposition (Bottom Up)

36. Early Traction

37. Problem – Solution Fit

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How Does The Startup Process Work?

Input - Process - Output

1. Input: Information

Ask The Right Questions

Big Picture

Context isn’t everything but it’s damn close to it. When there is no big picture, you don’t know where the small details fit in, and if those small details are important or not.

Multifactorial Details

A multi-angled view of the information at an appropriately granular level, enables you to leave no stone unturned, and take into account the nasty small print.

Qualitative

People say the same thing in many different ways. Code (tag) the qualitative information, to classify and categorise, so you’ll focus on thematic content.

Quantitative

Words can be ambiguous, and perception of them open to interpretation. You need internal consistency, in order to nail things down.

2. Process: Calculations & Shit

Both the quantitative and qualitative information submitted will be processed in various ways including totaled, averaged (mean), total count, max and min values, where applicable.

3. Output: Results

Quantitative Results

The quantitative results where applicable will be compared to a pass-mark that you define, and from that you will get a pass or fail. Ultimately you will have more confidence in your decision.

Qualitative Results

The qualitative results, thanks to be coded, will foster credibility and confidence. You are looking for strong signals, association, and narrative. If they are present, you will clearly see them.

Work smarter with a focus on moving the needle at each point.
Replace assumptions with facts, more efficiently and effectively.
Earn the right in the present, to co-create the future you envisage.

Free Download

Auto-Generated Marketing & Sales Collateral

Cut Down On Wasted Time & Confusion

The structured information you obtain will be pushed down-stream, where they will be used as inputs to jump-start various forms of collateral.
Factual Persona / Profiles

Personas and profiles generated from the strongest signals obtained during audience interviews. Say goodbye to Fictitious Fred The Financial Fiddler.

Tighter Cultural Fit

No carte blanche removal of market specific language such as slang and jargon. These and other phrases spoken by interviewees are indicative of culture, and are presented for you to include.

Relevant Content

Stop regurgitating onto the content marketing heap. Go deeper with topics focused on your audience needs, as well as gaps not addressed by the competition.

Functional Funnels

Content mapped to the funnel for each persona, for each stage. You’ll address objections, reservations, and motivations, to create a tailored funnel designed to convert.

Copywriting

Select or make your own value propositions by combining relevant information. Benefit – Feature; Benefit – Goal – End Goal; etc, so you can storm out of the writer’s block.

Landing Pages

Structured landing pages for each persona, with a flowing narrative appropriate for that stage. Increase resonance and relevance to boost conversion rates.

Email Marketing

Email marketing templates take undue credit because it is the [blank], that makes or breaks it. You’ll fill in the blanks via a rigorous process, and increase the chances of a positive response.

Roadmap Clarity

More value to current customers, drive further market penetration, or further competitive advantages. Your roadmap will highlight what features are needed depending on your objective.

Incubate Your Mind

As Well As Your Startup

Things not done within a systematic process, can result in you jumping around doing a bit of this, and a bit of that. You are acquiring disjointed snapshots of knowledge, and not continuous ever expanding streams of knowledge. You are at the mercy of every one who gives you some advice, including me.

Blindly Copying Hacks, Tips, & Tactics
Shortcuts At The Expense Of Learning
Inappropriate Methods For This Stage
Do The Things Needed To Build A Startup, And Not Just A Product
Work With & Focus On, Clearly Defined Early Adopters For Traction
Cultivate And Grow What You Need For the Long-Haul, Moonshot Or Not

Your startup is a reflection of your current state of being. Elevate your state up.

Download Startizer MVP v2 Free

Unless You Count Email Submission As A Cost

Startizer is made in Access. You will need Access (PC) to run it.

If you don’t have it, you can download a free Runtime from Microsoft in order to use it.

Links to the Runtimes will be in the email and zipped file.

As this is an MVP, it is not the whole startup process. It stops at the end of Step 9: Signals. There is also no Step 8: Eco-Player Input.

With The MVP You Will

  • Precisely evaluate the problem
  • Assess potential audience viability
  • Note if market factors will aid or hinder
  • Submit insightful audience interviews
  • Soundly validate audience and problem
  • Generate Ideal Client Profile and Personas