About Me & Startizer

The Founderitis Is Strong With This One


I started Startizer 5 years ago, so borderline maniacal obsession.

I threw Lean pretty much out of the window. There was a lot to learn, a lot to experience, and much more to come.

I approached it from both sides, working with founders and investors, as well as taking in the usual suspects: articles, books, videos, etc, etc.

It started by accident really, it wasn’t meant to be a startup, it was meant for my own education and to use when working with startups. It was a collection of notes and templates, based on what I read, experienced and got told.

The thing evolved from those small seeds to a private blueprint to guide founders including me, for when the time came. And it did come, and went.

That startup I stopped at MVP production (18 months ago), as Startizer had taken me over. Or I became Startizer, hard to say. I will be getting Stewart Copeland to sort me out with a theme tune.

I made MVP v1, which covered all the steps in Excel, and released a part of it to rapturous acclaim. Tumbleweed rolling all over the place. It was not unexpected, I didn’t follow any of the guidelines nor recommendations. I needed to hit that milestone of having done it and released it. That was at the start of 2019.

So, 10 months later I finish MVP v2, which this time was not the whole thing. From Excel to Access; I am all about the tech-stack.

Next year 2020, work will start on the web version, MVP v3. ETA 2025 I reckon, haha.

Anyway, like I said before, there is still much to learn, and I am open to working with others, feedback, suggestions, etc.

The Part Where I Say Everyone Else Is Wrong

Where I say you’re doing it wrong, everybody is telling you the wrong thing, the whole world is wrong.
Except me.
I have some super secret, which I prised out of a mute’s mouth. I want to share this secret with you, that will bring untold riches, a lamp with no wish-limit, because I am a latter-day saint.
Do you believe me?
Let me help you with that.
I have had no exits, not even remotely close at all, in fact to even mention exits and me in the same breath is frankly a joke. I have never raised a fund for myself, ever. I am a nobody.
Are you going to then think/feel less of what I am about to share?
There will be more question marks???
Bit more then.
Is what I am proposing the only way, the one true way? BS is it. It’s an MVP. And I do have issues with it, beyond the things to do with it being an MVP, but on a more fundamental level.
Furthermore, I think there are many ways. The way I propose is for a certain type of personality.
If you think it’s all down to luck, then this ain’t for you.
If you are wanting something so complicated, with plans within “riddles, wrapped in a mystery, inside an enigma” then this isn’t for you either.
If you are the wing it kind, then you might as well drink your Red Bull, get your Hermes on, and make like Nike’s less persistent sibling, and just do one.
Hopefully the people (or person) left are the questioning kind, the cynical kind, the ones who like their risks-calculated, and if all else fails, take a leap of faith, of self-belief.
Stay cynical.

Personal FAQ

So, you’ve spent 5 Years working on the Startizer System? Yep. I have dependents, responsibilities and commitments, I am no spring chicken. And as mentioned already, a lot to learn.

Could you not find a developer to work with you? I didn’t want one, it would have been too early for me, and for Startizer. Furthermore, I dislike how people start running towards developers with any 2-bit idea: drop your paying projects, the ideas in the bag, hard parts over, here let me bestow 2% of equity upon thee, chop chop. Your idea, you run with it, de-risk it how you can.

Must have a lot of passion for it? No. I have seen the passion in the jilted lovers, the divorced couples and the broken homes. So, I leave passion for the Don Juans, the Lotharios, and the Casanovas.

Are you saying this is the one and only true path to launch and success? Certainly not.

Have you had any success? Define success. In terms of how I define it, no I haven’t, I am nowhere near my goals.

Then why should I use Startizer? Persuade me. No, I will not attempt to persuade you. That’s bullshit marketing / sales, and not how I work. Persuasion is not the starting point.

So Startizer is not for everybody? Certainly not. I am not attempting to feed the masses, rather I am looking to nourish the few. I can’t start a fire within anybody, but I can fan a flame within those who have it.

Are you using Startizer on itself, on yourself? Yes, some sort of Ouroboros tribute.

I can’t find much about you online, how come? I don’t have the time, inclination nor interest in things I consider not relevant. I’d rather learn, think, and work. However I do think this stance has made things more difficult than it could be.

What if you fail? Depends on what your definition of fail is, but yes, it is a possibility. One that I do not believe will happen.

I don’t believe you. This isn’t a question. It’s obviously your right to believe what you do, and I don’t have a problem with it. Instead of languishing in doubt, I embrace doubt, look for the seeds, then work on those things.

For arguments sake, what if you fail, 5 years is a long time. You fail when you stop, I’m not stopping, doesn’t mean I won’t take detours if I have to. Ok, I am still arguing, so win some, lose some.

But I won’t.

Current Status: What I Am Currently Working On In Regards To SZ

Continue to learn.

Reaching out to certain individuals.

Working on creating the funnel content bottom-up.