Startup Consulting & Execution

I have worked with startups for around 12-13 years. If you want to work together, be it consultation, need someone to get in the trenches for a few months, or one-off projects, then I am open to having a chat.

I don’t work with startups in the social media space.

Professional Experience

My primary domain is full funnel, so marketing / sales / customer success, although as Startizer shows I have secondary domains.
Marketing experience around 26 years.
Startup Consultant & Execution: 12-13 years.
Various services such as: Portfolio Support, Startup Viability Assessment, Investor Relations, Investor Readiness Assessment, Due Diligence - just under 5 years, via Ikaros Ventures where I was the founder and Managing Partner. I shut it down end of 2020 so I could focus more on Startizer and one other personal project.
An advisor at Rouge Ventures.
Partner in a SaaS, been running for about 4.5 years – Kudurru Stone (project management for land surveyors)
VC scout for a few firms: HR-Tech, work-related startups, sustainability and impact innovation. Global; Pre-Seed, Seed & Series A only. US-only, any niche, Seed and Series A.
I owned and operated Light Within Productions – video explainer production company for around 7 years.
A few failures here and there, par for the course.


“Ace has aided some of our portfolio companies as and when required. Business development, due diligence, market assessments, go-to-market strategy and opening new sales channels to name some of the services. Ace is dependable, hard-working and my startup guy in South East Asia. Which is why I brought him on as an advisor.”

Desmond Marshall

“We are a P2P software provider, our B2B SAAS solution is often seen as very niche so we often struggle to get our message across as to what it is that we do and how it can be of benefit. As a result of this we have found that generating new leads can be challenging and the sales cycle are very long. When we spoke with Ace, he gave us an “outsider” perspective of where we are, what we were doing well and more importantly where we are going wrong and where he can help.

Ace’s approach was different, unlike so many others who promised us leads, he took a different approach, assessing and building up his own knowledge from audits of the market, our competitors, our clients and from chats with our team. He took on-board lead evaluation criteria to update various stages of our funnel, to increase qualified leads and reduce leaks. We saw Ace as an extension of our team and he kept us very much in the loop with the work he was carrying out, as well as a weekly call we felt like it was a real team effort.

We’ve worked with Ace for many years now, from video explainer production, to a full marketing / sales overhaul. He is fun, smart and creative, a pleasure to work with. He even keeps an eye out for us long after the project has finished. We look forward to working with him again and highly recommend him.”


"I have used Ace’s services when it comes to reviewing our pitch decks, investor support material, and investor relations, which has helped us tremendously. I am a highly experienced marketer and business development professional myself, and a serial founder, but I’ll still touch base with Ace to review our marketing material. His insight, no holds barred feedback, and general demeanor means it is always a pleasure and well worth my time to get his opinion."

Dr. Anthony Close