The Startup System

Extracting Greater Value From Validated Data

Startizer, the name of the startup system, houses the startup process. The system incorporates sub-systems that are a combination of non-chronological steps, as well as additional steps to create a holistic startup system.

The system is based on input, process, and output, where the outputs of certain processes are inputs within other processes, be they subsequent processes or down-the-line. It is a holistic system in that, acquired data is used in a multitude of different places, rather than silo-ed in the place of origin.

Marketing & Sales Collateral Auto-Generated

Connecting The Steps Beyond Chronology

The structured information you obtain and resultant output, will be pushed down-stream. They will be used as inputs to jump-start various forms of collateral, so you cut down on wasted time, confusion, and copying charlatans with their c**p-hacks.

Factual Persona/Profiles

Personas and profiles generated from the strongest signals obtained during audience interviews. You can say goodbye to Fictitious Fred The Financial Fiddler.

Tighter Cultural Fit

No carte blanche removal of market-specific language such as slang and jargon. These and other phrases indicative of culture, are presented for you to include.

Superior Content

Stop regurgitating onto the content marketing heap. Go deeper with topics focused on your audience’s needs, as well as gaps not addressed by the competition.

Functional Funnels

Content mapped to the funnel for each persona, for each stage. You’ll address objections, reservations, and motivations, to create a tailored funnel designed to convert.


Select or make value propositions by combining relevant information. Benefit – Feature; Benefit – Goal – End Goal; etc, so you can storm out of the writer’s block.

Roadmap Clarity

More value to current customers, drive further market penetration, or further competitive advantages. Your roadmap will highlight what features are needed depending on your objective.

Landing Pages

Structured landing pages for each persona, based on PAS and StoryBrand Frameworks. Increase resonance and relevance to raise conversion rates.

Email Marketing

Email marketing templates take undue credit because it is the [blank], that makes or breaks it. Fill in the blanks via a rigorous process, and increase the chances of a positive response.

Lead Magnets

Possible lead magnets that can be used in the funnel. From measuring the problem and pain points, to how your solution addresses them, based on the tangibles they care about.

Incubate Your Mind

As Well As Your Startup

Do The Things Needed To Build A Startup, And Not Just A Product

Rocket Launch

Focus Limited Time & Resources On Moving The Right Needles

Rocket Travelling

Cultivate What You Need For the Long-Haul, Moonshot Or Not

Rocket To Moon

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Fill Your Business Model Canvas With Facts

And Not Assumptions

Startizer System Start Properly