The Problems With Startup Material

Influencing, Affecting, And Hindering Startups & Founders

You will have read many books, listened to podcasts, got hold of guides, tool-kits and frameworks to aid you. But there are issues…


Where's The "How-To" Bit?

Inspirational fluff, endless anecdotes, SEO-c**p, “I was like you once”, alongside bullsh*t instructions like ‘now do some marketing’. Not forgetting successful founders blinded by survivorship bias. They may as well recommend you use Midas’s middle finger.


But More Context Changes The Frame

Actionable processes that leave vital contextual information out. When you do get the context, you realize comparable results were never on the cards. But hey, you’re in their funnel. That’s a win-win in their book. Which you can purchase from their website.

Excessive Focus On The Product


And Not Just No Market Need

No market need is only one reason, yet we have lop-sided product-based approaches. What about the other landmines? You’ll have to navigate past them as well.


Research Hat, Marketing Hat, Sales Hat, Jimmy Hat...

You know you have to make something people want. But you also have to make people want something. Each hat is a career in its own right, but you’ll have to wear them all.

Dubious Experiments - Questionable 'Validation'


How Many Things Are You Attempting To Validate?

Attempting to validate the problem, the audience, the solution, the channel, the content on the channel, the targeting factors, taking into account buyer intent doesn’t exclusively mean early adopters. Then there is your landing page skills and copy-writing chops. Get those things right, then yes, you are attempting to validate market demand using a landing page and mock product.

Not Fully Taking The Effects Of Time Into Account

Ship Early And Minimum

Oblivious To The Passage Of Time

Markets evolve, competitors multiply and audiences expect more. You can ship too early. Take into account the passage of time, and that minimum is a rising expectation we have to meet.

Getting Out Of The Building Too Soon

Fishing Instead Of Experimenting

An open mind doesn’t mean an empty mind, otherwise, you won’t have the context to appreciate what you find. Some facts are undoubtedly outside the building but you need to go to the right people, and probe in the right manner with solid hypotheses.

Undoubtedly Fantastic Stuff Shared By A Few


But Narrow In Scope

Fantastic resources shared by brilliant minds that go deep, but are narrow in scope. So you’re putting a jigsaw puzzle together, not knowing if the parts contribute correctly to the targeted whole.


Not Contained Within An Overall Strategy

A lack of congruency between macro and micro-goals can result in doing tasks that don’t lead to the desired objective, or even lead you astray. Like hacks and tactics that have no relevance and won’t contribute to the defined strategy.

Which Can Lead You To

Blindly Copying Tips & Tactics, And Not Getting Similar Results
Prematurely Implementing Hacks So You Cut Out What You Need To Know
Inappropriate Methods So You're Trying To Run Before You Can Walk

Get into a place so you:

    • Understand you can’t start a fire within anyone, but you can fan the flame within those who have it.
    • Stop positioning yourself to attempt to feed the masses, and rightly focus on nourishing the few.
    • Appreciate that your website is your first attempt at automation and efficiency, so you need to learn how to sell first.

There Are A Few Holistic Resources

That Cover Idea To Launch

Although upon closer inspection they are gateway collateral into an ecosystem of videos, courses, workshops, worksheets, etc, that enables the holistic approach. Collectively, you can call it a system.

But Are They An Interconnected Automated System?

A system that helps you produce the content you need to gain traction? A system that aids you in building strong foundations? A system that takes into account the aforementioned problems?

Where Do You Keep Your Validated Data?

Online and offline drives, documents, spreadsheets, to-do apps, project management apps, wiki’s, the list is long. You may even be using multiple SaaS solutions, incompatible pieces monstrously stitched together, your FrankenSaaStein if you will. But your data is scattered, spread out, separated.

Do You Know The Many Places Validated Data Could Be Used?

You’re meant to learn in this stage, but the application of what you learn is diminished, plagued by inefficiencies, and riddled with confusion. Your data is siloed. The maximum value from your data is not being obtained.


Instead Of Scratching Your Itch

How many times have you sat there wondering what you should work on now? And when working on something, how do you know that now is the right time to work on this?

Don't Scratch Your Head Like You Got Nits

No, Scratch Your Itch Like You Got Fleas